21st Century Museum of Contemporary Art, Kanazawa

Today, life’s every nook and cranny is saturated with visually appealing images. Creators and inventors are constantly thinking about what kinds of images operate on the human psyche and how to visualize the things that normally go unseen: emotions, time, and space. Alex Da Corte is an artist known for works that play with objects and icons that feel familiar to him, deconstructing and reconstructing their original meanings. He draws inspiration from a variety of sources, including popular and consumer culture, art history and design, sampling the visual culture of America through a variety of media including video, sculpture, painting, and installation. In all of his methods, Da Corte’s attention to vivid color and form is evident, and familiar motifs become dense, graceful assemblages thanks to his extensive knowledge of art history and his subtle and distinctive sensibility. While these works have an allure that draws people in, they also appeal to inexpressible human emotions such as loneliness and anxiety, making people dance in a strange, delusional world outside of the realm of rational organization. This is the first exhibition for Alex Da Corte at an art museum in Asia, and will feature a total of 11 video installations and other works, including recent and never-before-seen pieces. The varied images projected on an overwhelmingly large box-shaped screen frequently appear light, coquettish, and funny, but they also possess a consistently mysterious appeal that plays havoc with one’s mind the more deeply one engages with them. “Fresh Hell” also ventures into the relationship between desire, memory, and perception that has come to define consumer culture in a contemporary society faced with an onslaught of visual information, confronting us with the question of what this inundation of images brings about.